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• The Shilla Hotels & Resorts Highlights Rising Demand for ‘K-Luxperience’ Travel . ▪ Shilla Rewards sign-ups from Greater China rose 181% YoY, indicating rising loyalty and intent to return. ▪ Shilla’s fine dining appeal grows with Chinese visits up 8.1% at La Yeon and 40.6% at Palsun blog.naver.com · 2026.05.12