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- 일기: 안티히스타민의 위력 But looking at the instructions, it says to take it three times a day. Back then, just one pill was enough—I’d feel the effect throughout the entire day. I .......
- 칼 이버 호블랜드의 슬리퍼 효과 - 현대 설득 커뮤니케이션 이론의 창시자 슬리퍼 효과 (Sleeper Effect) 마치 잠들어 있다가 나중에 깨어나 움직이듯, 메시지의 설득력이 시간이 지나면서 비로소 ‘깨어나는’ 현상 Hovland, C. 설득 커뮤니케이션의 3요소 모델 (Who says what to whom with what effect) 호블랜.......
- When Consumers Cut Back: A Lesson From Japan (2009.2.22/NYT) “We must be ready to fend for ourselves,” she says. frugality, Japan offers a peek at how thrift can take lasting hold of a consumer society, to disastrous effect